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Alexis Gutzman

I Have a Dream: CRM on a Personal Level

September 28, 2001

After fending off an aggressive attack by the Nimda virus, Alexis Gutzman discusses her must-have features list for the ultimate personal CRM software.

Finding Your Customers

September 11, 2001

Forget making it easier for customers to find you. Why not meet them half way? Alexis Gutzman offers some prudent advice on where and how to find your customers.

MuchoInfo: Best-of-Breed Business Intelligence Solution

August 27, 2001

MuchoInfo, a top-notch business intelligence solution, has been one of the industry's best-kept secrets. Until now.

CRM: A Three-Legged Stool

July 20, 2001

When it comes to CRM, it seems as if everybody wants to get into the act. But be wary -- not all CRM solution providers are what they claim to be.

Customer Service Roundup

July 6, 2001

It's not sexy, it doesn't have a prestigious three-letter acronym, and it's not the latest dot-com buzzword. Yet without it, your e-commerce site is doomed to fail.

When It's Out of Stock

May 8, 2001

How you handle out-of-stock orders can affect your relationship with your customers, and your credibility as an e-merchant.

Creating Successful Personalization

April 25, 2001

A report from AMR Research discusses how merchants can collect personal information from their customers without crossing any privacy lines.

The E-Commerce Arsenal: Multichannel Customer Service Systems, Part II

April 6, 2001

eCRM Guide is proud to offer you a chapter excerpt from columnist Alexis Gutzman's new book The E-Commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena! In this conclusion of Chapter 14, Alexis explains how to select the proper CRM vendor for your business.

The E-Commerce Arsenal: Multichannel Customer Service Systems, Part I

April 2, 2001

The eCRM Guide is proud to offer you a chapter excerpt from columnist Alexis Gutzman's new book The E-Commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena! In this first part of Chapter 14, Alexis explains how examining a customer's history can help determine the most effective form of CRM for any e-commerce site.

Designing Your Site for the "Frequent Flyer"

March 30, 2001

The Catalyst Group Design explains how you can keep everyone happy by optimizing your site for both newcomers and veterans.

Best Of 2000 In Online Customer Service

December 26, 2000

After a rough year, here's a look at the top performers of 2000.

Those Who Live by the Site Die by the Site

December 21, 2000

A recent Forrester report says web retailers are falling down on the job. Some "best practices" are recommended.

 
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