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Bryan Eisenberg

Are People Getting Stuck in Your GUI?

January 2, 2002

If customers are stuck, your site isn't sticky. Is the problem your GUI?

Is Your Web Site Qualified to Sell?

December 14, 2001

Does your site pass the one page only indicator? Take this test to find out if your Web site can qualify customers to learn what they want -- and convince them you can deliver.

Buying Is Not a Rational Decision

December 7, 2001

You may think arming yourself with facts and data will help you convert prospects into customers, but Bryan says it's more important that prospects trust you and feel comfortable with you.

The Most Powerful Secret of Customer Conversion

November 6, 2001

Merchants are struggling to figure out the most effective way of increasing their conversion rate. Bryan says the key is focusing on one particular metric.

As Easy As 1, 2, 3 (4, 5)

October 19, 2001

If you want your Web site to sell more, you have to construct it in such a way that it employs the five-step expert selling process.

CRM, Yes, But Don't Forget to MRC

September 27, 2001

If you want to get it right, you need to follow not CRM, but MRC: Manage your e-business correctly so that you can establish a relationship based on which you can develop a delighted and loyal customer. Only then can all the other stuff you do have the impact you want.

 
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