How Is Hadoop Evolving to Meet Big Data Needs?April 16, 2015
Author of "Hadoop: The Definitive User Guide" offers an update on the current state of Hadoop and where it is headed.
Diving into Data LakesApril 8, 2015
A diverse group of vendors are doing more than just dipping their toes into the data lake concept.
Human Capital Management Buying GuideMarch 17, 2015
Experts share tips on making human capital management implementations a success, and we include a short list of HCM vendors.
5 Key Human Capital Management TrendsMarch 11, 2015
Consumer-driven trends like social, cloud and easy-to-use analytics are impacting human capital management, say experts.
7 Ways Docker Containers Can Change Enterprise AppsFebruary 23, 2015
Docker is getting lots of buzz for its potential to improve application development and deployment – and deservedly so.
Finance Departments Need More Advanced AnalyticsJanuary 22, 2015
Finance departments must lessen their reliance on spreadsheets and look to advanced analytics to become more strategic, experts say.
9 Business Intelligence and Analytics Predictions for 2015January 16, 2015
What's ahead for business intelligence and data analytics in 2015?
10 CRM Predictions for 2015January 12, 2015
Cloud, integration and analytics are still among the top CRM trends in 2015, experts say.
7 Enterprise App Trends for 2015January 6, 2015
Forget consumer apps; enterprise apps are generating real excitement in 2015.
How IoT Will Change Big Data AnalyticsNovember 17, 2014
The Internet of Things promises to change industries such as insurance and public utilities. To enjoy the benefits, companies must change how they store and analyze Big Data.
Analytics Playing Greater Role in ERPOctober 28, 2014
More ERP vendors are including analytics as a standard feature so companies are less inclined to use third-party business intelligence tools.
Cloud Analytics a Winner for SASOctober 24, 2014
Its cloud analytics business is booming, revealed SAS this week, also announcing increased support for Hadoop and strategies for addressing the data science skills gap.
5 Tips for Buying Big Data ToolsOctober 10, 2014
Shopping for Big Data tools can be confusing, thanks to a huge list of available products. Start by outlining Big Data goals and go from there, advise the experts.
Big Data Analytics Needs a Code of EthicsOctober 8, 2014
With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical ramifications of how they use data.
Mobile CRM Buying GuideSeptember 12, 2014
Those who haven't already purchased mobile CRM software will likely do so soon. This expert advice will help mobile CRM buyers get the best solution for their needs.
Enterprise Software Leads IT Spending GrowthSeptember 10, 2014
Software leads spending growth in Gartner's latest Worldwide IT Spending Forecast, coming in ahead of IT services, devices, data center systems and telecom.
8 Suggestions for Mobile CRM SuccessAugust 25, 2014
Mobile CRM is a key tool for sales reps and other customer-facing employees, so it's important to get it right. These tips from experts will help.
Big Data Success: 10 Tips for SMEsJuly 31, 2014
You don't have to be a big company to get benefits from Big Data. Experts offer advice for SMEs on leveraging Big Data for competitive advantage.
How to Buy Cloud Finance AppsJuly 25, 2014
Finance and accounting (F&A) is one of the newest application categories to move to the cloud.
Application Performance Management Buying GuideJuly 7, 2014
Application performance management is evolving to include software-as-a-service options in addition to more traditional framework approaches.
Cloud ERP Buying GuideJune 24, 2014
What are key considerations for companies evaluating cloud ERP? And which vendors should be on a short list?
Analyzing Microsoft-Salesforce Match-upJune 5, 2014
Both Microsoft and Salesforce will benefit from partnership, analysts say. More important, so will customers.
Top 10 Trends in Cloud ERPMay 19, 2014
More companies appear to be considering cloud ERP, according to recent Gartner research.
How to Bring Customer Focus to CRMApril 23, 2014
Too many CRM systems are designed to organize data, not actually improve customer relationships. Four tips can help companies improve their customer focus.
5 ERP Blunders and How to Avoid ThemApril 1, 2014
Don't sabotage your ERP implementation even before you begin. Avoid these five mistakes that can wreck ERP projects.
Analytics, Business Intelligence Are Converging, not MergingMarch 14, 2014
Increasing enterprise adoption of analytics will not cancel out a need for more traditional business intelligence, say Gartner analysts.
Open Source Vendors Blaze a Trail in Advanced AnalyticsFebruary 28, 2014
Gartner gives high marks to open source vendors in its new Magic Quadrant for Advanced Analytics.
Geographic Information Systems Buying GuideFebruary 27, 2014
As business cases for geographic information systems continue to emerge, more vendors are offering GIS software. Our buying guide is a good place to start.
Geographic Information Systems: Mapping out Enterprise ImpactFebruary 10, 2014
Companies like General Motors are incorporating GIS systems into enterprise applications like CRM and business intelligence to improve decision making.
9 Tips on Using Big Data Analytics to Improve SecurityJanuary 31, 2014
Many Big Data analytics initiatives focus on marketing. But analyzing Big Data can also help companies improve security and avoid data breaches.
7 CRM Trends for 2014January 6, 2014
Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts.
Top Business Intelligence Trends For 2014January 2, 2014
From cloud pilots to embedded business intelligence to a greater emphasis on user education, here is what experts say we can expect from BI in 2014.
Top 8 ERP Trends for 2014December 20, 2013
Will 2014 be the year that social ERP catches on? And what about mobile ERP? Experts offer their predictions for the coming year.
Top Big Data Trends For 2014December 19, 2013
Big Data looms larger than ever, as companies find new and more innovative ways of using it. Here, industry experts predict the top Big Data trends for the coming year.
5 Hot Big Data StartupsDecember 2, 2013
These five Big Data startups are attracting the interest of investors and potential customers.
Project Portfolio Management Buying GuideNovember 18, 2013
Project management is a challenge for almost every organization. Project portfolio management software can help by offering a clearer view of projects, along with objectives, costs and more.
Microsoft Ups Its Game in CRM and ERPNovember 11, 2013
Microsoft's update of Dynamics CRM is designed to help companies better serve empowered consumers. It is also refreshing Dynamics ERP with improved supply chain capabilities.
Can Google Apps Unseat Microsoft in the Enterprise?November 5, 2013
Buoyed by cloud and mobile adoption, Google Apps is winning enterprise customers. Office 365 is Microsoft's alternative to Google Apps. How do they compare?
Can CRM Software Prevent Mobile Spam?October 28, 2013
As mobile marketing efforts increase, companies must be careful not to spam their customers, experts say.
Big Business Intelligence Vendors Not Satisfying UsersSeptember 30, 2013
Gartner research shows users care more about look and feel of BI than about integration with other enterprise apps.
Beyond Email: 5 Functions Coming to Mobile AppsSeptember 16, 2013
The scope of business functions that can be accomplished via mobile apps continues to grow.
Sage Transitions ERP onto the CloudSeptember 10, 2013
With mobile access to data a growing requirement, Sage accelerates its cloud ERP strategy.
5 Mobile Apps for Sales ProsAugust 20, 2013
Given that sales people spend so much time on the road, it isn't surprising that sales apps are catching on.
Mid-Size Business Intelligence Buying GuideAugust 14, 2013
Looking for business intelligence software that doesn't feel too big or too small, but just right? You may find it from BI vendors that hit the mid-market sweet spot.
More Social CRM Companies to WatchAugust 9, 2013
As interest in social CRM grows, so does the number of companies providing software that brings together CRM, sales and social functions.
Embedded Analytics Catching FireAugust 1, 2013
One of the hottest trends in business intelligence today is embedding analytics capabilities into transactional applications.
What's New with 5 Big BI VendorsJuly 23, 2013
While there are plenty of business intelligence startups, long-time vendors control the market. This BI buying guide reviews solutions of five of them.
Gamification Boosts Employee Participation, CollaborationJune 24, 2013
Can gamification make employee collaboration and other business processes more effective? Experts like Deloitte think so.
Uniting CRM, Sales and Social MediaJune 7, 2013
Just as CRM providers were beginning to more closely align software with sales processes, social media entered the picture. The new challenge is how to unite sales, CRM and social media.
7 Cloud ERP Startups to WatchJune 3, 2013
Has the enterprise reached a 'tipping point' when it comes to cloud-based ERP? A growing list of startups offering cloud ERP apps seem to think so.
Getting Business Travel Expenses under Control with HCMMay 23, 2013
While business travel can seem tortuous, it's a piece of cake compared to managing employee travel expenses. Human capital management (HCM) software can help.
Pivotal Aims to Disrupt Cloud, Big Data AnalyticsMay 10, 2013
A startup called Pivotal, headed by VMWare's former CEO, wants to be the go-to cloud operating system. And it wants to shift analytics focus from Big Data to fast data.
Is Cloud-based ERP Inevitable?May 6, 2013
ERP has not been as quick as other enterprise applications to move to the cloud. But that doesn't mean it won't get there, say industry watchers.
Using Big Data to Fight FraudApril 18, 2013
While Big Data can be useful in fighting fraud, traditional business intelligence tools aren't much help.
Putting a Social Spin on HCMApril 16, 2013
Human capital management (HCM) vendors are focusing on social recruitment as social channels become an important source of job referrals and recommendations.
5 More Buzz-worthy Big Data Analytics AppsApril 10, 2013
The number of analytics applications designed to help enterprises leverage Big Data is getting bigger all the time. Here are five that got our attention.
5 Buzz-worthy Big Data Analytics AppsMarch 28, 2013
The marriage of Big Data and analytics will likely yield some powerful business benefits. Here are five buzz-worthy Big Data analytics apps.
In the Contact Center: Speech Analytics Software Buying GuideFebruary 26, 2013
Speech analytics software is seeing rapid growth in the call center, thanks to its ability to reveal customer insights. Here are five popular options for prospective buyers.
SaaS, Big Data and More: Speech Analytics in the Contact CenterFebruary 19, 2013
Speech analytics has caught on in the contact center. It's likely to become even more popular, thanks to Big Data, SaaS and other trends.
Top 10 Mobile Business Intelligence AppsFebruary 14, 2013
Thanks to a plethora of mobile apps, like the 10 featured here, business people can perform a variety of business intelligence tasks on their smartphones and tablets.
Microsoft Dynamics Gets More Pervasive BI in Latest UpgradeFebruary 6, 2013
Microsoft's latest upgrade of its Dynamics ERP software includes added business intelligence features and is designed to help companies respond to rapidly changing business requirements.
6 Cool Social CRM ToolsJanuary 17, 2013
There are so many new CRM tools that leverage social media platforms, distributed analytics and mobile devices, it's tough to keep track of them all.
Top 5 CRM Trends for 2013January 14, 2013
From "interconnected" business intelligence to added attention from the C-suite, here are five trends that will shape CRM in 2013.
Big Data and Beyond: 10 BI Trends for 2013January 2, 2013
Big Data will continue to dominate business intelligence in 2013, but experts are beginning to see a growing sophistication in how companies use it.
Top Ten ERP TrendsDecember 21, 2012
From the cloud to social, how are software trends impacting ERP? And is the economy impacting ERP choices?
Oracle Accelerates JD Edwards ERPDecember 11, 2012
Oracle updates its JD Edwards ERP suite with business accelerators designed to ease implementation and satisfy special industry needs.
Retailers Harness Big Data for a CRM BoostNovember 16, 2012
Williams Sonoma and Expedia are among the companies analyzing Big Data and applying the insights to improve marketing campaigns and refine CRM strategies.
Human Capital Management Buying Guide: Kenexa, Workday and MoreNovember 8, 2012
Thanks to the success of SaaS human capital management, providers of on-premise HCM software are incorporating the cloud into their solutions.
Human Capital Management Buying Guide: Oracle, SAP, SalesforceOctober 31, 2012
Human capital management's star is rising in the enterprise, and all of the major software vendors are eager to hitch a ride.
SAS Says Speed Key to Marketing and Fraud Detection AnalyticsOctober 22, 2012
SAS hopes to address the need for analytics speed of two key business functions, marketing and risk management, with a series of new products.
SAS Questions Big Data Approaches of SAP, OracleOctober 16, 2012
Database-centric approaches like those used by SAP and Oracle are fine for querying and reporting but not for true Big Data analytics, says SAS.
SMB ERP Buying Guide for Oracle, Microsoft and SAPOctober 9, 2012
While Oracle, Microsoft and SAP offer ERP software primarily geared toward larger enterprises, they also have solutions appropriate for SMBs.
Workforce Optimization Software Buying GuideOctober 2, 2012
With its emphasis on getting the best performance from call center agents, workforce optimization is one of the most critical areas of focus for call centers.
Can Yammer Help Microsoft Conquer the World -- Again?September 25, 2012
Microsoft bought Yammer to give it a leg up in the burgeoning social software space. But how will it do that, exactly?
Call Center Software Suite Buying GuideSeptember 18, 2012
Buying guide focuses on four of the biggest providers of call center software suites, with products geared toward large enterprises.
VMware Puts Virtual Spin on Big DataAugust 29, 2012
After years of dealing with servers, PCs and storage arrays, VMware "gets" enterprise applications and is moving heavily into the virtualization of software.
6 Key Call Center TrendsAugust 13, 2012
As the call center has evolved into a key customer service channel, the agent role has grown more sophisticated and so has the software that supports it.
Open Source ERP Buyer's GuideAugust 3, 2012
Open source is still a small subset of the ERP market, yet its promise of low cost and added flexibility means it merits investigation, especially for entry-level ERP deployments.
EMC Morphs from Storage into Big Data AnalyticsJuly 17, 2012
EMC's high-profile partnership with SAS and acquisition of Pivotal Labs are part of the storage vendor's plan to become a force in Big Data and business intelligence.
Losing Applications in the Cloud: The Growing Necessity for Capacity ManagementJune 28, 2012
While virtualization offers many benefits, it also makes it tougher for IT to manage application performance. Experts say capacity management, a discipline from the mainframe days, can help.
Social Features Can Revive IntranetsJune 12, 2012
Many intranets fail with users because they contain outdated information, poor collaboration features and badly organized data. Experts say social tools such as tagging and user polls can boost intranet usefulness and create user interest.
Six Tools Put New Twist on Business IntelligenceJune 7, 2012
At Gartner's recent BI Summit, six business intelligence tools caught the eye of our roving reporter. All provide interesting new twists on traditional business intelligence approaches, often by providing real-time or predictive capabilities.
Is SQL Server 2012 a Bid for Business Intelligence Greatness?May 23, 2012
Microsoft talked up new Big Data and business intelligence capabilities built into SQL Server 12 during last month’s launch. But it’s not a business intelligence be-all and end-all, say the experts.
Two-tier Strategy a Way to 'Reinvigorate' ERPMay 14, 2012
Why would a company want to run two ERP systems? There are plenty of reasons, say the experts, including increased business agility and lower costs.
Visualization Broadens Business Intelligence's AppealMay 2, 2012
Visualization is taking business intelligence out of the realm of specialists and making it more accessible to "average" users.
Gartner Taps Predictive Analytics as Next Big Business Intelligence TrendApril 17, 2012
Because analytics is the "combustion engine of business," organizations invest in business intelligence even when times are tough. Gartner predicts the next big phase for business intelligence will be a move toward more simulation and extrapolation.
Business Intelligence Is Booming, Gartner FindsApril 6, 2012
From automation to data warehouse consolidation, Gartner's BI Summit was all about making better decisions. While companies are spending big on business intelligence, they aren't always getting good results, said Gartner analyst Rita Sallam.
Buyer's Guide: Is Cloud ERP Right for You?April 5, 2012
While big software companies like SAP are introducing cloud computing into their previously on-premise ERP product lines, they are playing catch-up to pure cloud plays like NetSuite and Plex Online. Here experts suggest key questions to ask to determine which solution is right for you.
Buyer's Guide: Business Intelligence in the CloudMarch 22, 2012
While there is plenty of hype about business intelligence in the cloud, even vendors encourage companies to take a measured approach to deploying it.
Gartner's 2012 Magic Quadrant: Do Business Intelligence Vendors Lack Vision?March 20, 2012
While Leaders and Niche Players abound in Gartner's 2012 Magic Quadrant for Business Intelligence, only two companies placed in the Challenger category and Gartner didn't name any vendors as Visionaries. What gives?
Big Data Buyer's Guide, Part Two: IBM, SAS, Pentaho and MoreFebruary 27, 2012
Oracle and SAP have commanded much of the buzz around Big Data with their respective Exalytics and HANA products. But plenty of other vendors, including IBM and SAS, offer alternative approaches to dealing with Big Data.
In-Memory Analytics Buyer's Guide: Oracle Big Data/Exalytics Appliances vs. SAP HANAFebruary 8, 2012
Big Data has become a super-heated area of the business intelligence landscape, with companies hoping to extract actionable insights from their growing stores of data. Oracle and SAP are among the vendors introducing solutions designed to help them do so
SAP v Oracle: Battle of the ERP GiantsJanuary 26, 2012
SAP dominates the ERP market, commanding 24 percent of total ERP market share in 2010, with Oracle close behind, with 18 percent of the market in 2010. The rivalry is heating up even more following SAP CTO Vishal Sikka’s recent comments that SAP plans to support its flagship Business Suite ERP software on its HANA in-memory database platform by the end of 2012. Industry observers see this as a move to entice companies to choose HANA over Oracle databases.
'Epic' Lawsuits Among ERP Predictions for 2012January 17, 2012
Enterprise resource planning (ERP) systems are supposed to help management predict, plan and execute. Some do it better than others. So it is with some trepidation that we embarked upon a quest to predict the coming year for ERP.
Seven Business Intelligence Predictions for 2012January 5, 2012
From Big Data to the cloud, what will shape the business intelligence market in 2012.
Eight CRM Predictions for 2012December 28, 2011
CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts and industry experts for their predictions for the year ahead.
Cloud Momentum Grows with SAP Bid for SuccessFactorsDecember 20, 2011
SAP’s planned acquisition of SuccessFactors demonstrates that enterprise software vendors cannot ignore the growing importance of the cloud.
Oracle CRM and Business Intelligence in Two Real-World EnvironmentsNovember 11, 2011
Two case studies from Oracle OpenWorld: Using CRM and business intelligence for success.
The Cloud CRM Market: Microsoft, Salesforce, SAP, Oracle and MoreNovember 2, 2011
The cloud CRM market is a crowded one, so we offer an overview of the biggest names in our cloud CRM buying guide.
HTML5 Will Transform Mobile Business Intelligence and CRMOctober 18, 2011
HTML5 will lead to richer mobile BI and CRM apps that can be used across browsers and devices.
SAP Wrestles with ERP ComplexityOctober 14, 2011
SAP ERP spans the entire enterprise, so of course it's complicated. But the company is working on ways to make ERP easier to use.
Microsoft ERP Buying Guide: The Many Flavors of Microsoft ERPOctober 11, 2011
Microsoft offers four Dynamics ERP systems; which one is right for you?
An In-Depth Look at Oracle Fusion ApplicationsOctober 10, 2011
What does the formal launch of Fusion mean for existing Oracle CRM and ERP users?
Oracle Speeds Up Business Intelligence, CRM and ERPOctober 4, 2011
The big theme at this at this week's OpenWorld was speeding up Oracle applications with 'big data' analytics.
ERP Still Haunted by Implementation ChallengesSeptember 27, 2011
Vendors have made strides making ERP easier to use, but tighter IT budgets mean that users have little patience for implementation problems.
Oracle CRM Buying GuideSeptember 12, 2011
Oracle offers four customer relationship management (CRM) products within its enterprise applications portfolio – which one is right for you?
Open Source Business Intelligence Heats UpAugust 17, 2011
Open source business intelligence is growing faster than the rest of the BI market, according to a recent study.
Business Intelligence Buying Guide for Small BusinessesAugust 11, 2011
The business intelligence vendors covered in our SMB buying guide may not be well known, but they're worth checking out.
Midmarket Business Intelligence Buying GuideAugust 9, 2011
Open source and easy-to-use business intelligence tools dominate the midmarket.
Is it Time to Add Google+ to Social CRM Tools?July 22, 2011
The meteoric rise of Google+ means it's only a matter of time until social CRM and social media monitoring tools begin tracking the service.
Small Business CRM Buying GuideJuly 20, 2011
Sage, Zoho and NetSuite are just three of the vendors covered in our SMB CRM guide.
Midmarket CRM Buying GuideJuly 14, 2011
CDC Software, SalesLogix and SugarCRM are among the vendors covered in our midmarket CRM buying guide.
ERP Buyer's Guide for Small BusinessesJuly 7, 2011
NetSuite, CDC Software and Syspro are just some of the names covered in our small business ERP buying guide.
Midmarket ERP Buyer's GuideJune 8, 2011
SAP, Oracle and Microsoft still rule, but a number of smaller ERP vendors bear watching.
Business Intelligence Must Mesh with Your Business to WorkMay 12, 2011
Business intelligence solutions must be easy to use and fit into the way your employees work if your BI system is going to be a success.
Gartner Business Intelligence Summit Reveals Changing, Growing BI MarketMay 6, 2011
Business intelligence trends include data discovery and dashboard growth, soaring BI revenue and bullish forecasts, and emerging companies challenging the top tier vendors.
Social CRM Dominates Gartner 360 CRM ConferenceApril 1, 2011
Social CRM was everywhere at this week's Gartner 360 CRM conference.
Top Ten Mobile CRM AppsMarch 17, 2011
What could be more important to a sales force than mobility? Here are 10 mobile CRM apps for sales people on the go.
Social CRM Changes the Definition of Customer Relationship ManagementFebruary 15, 2011
Thanks to social media, consumers now control the dialogue with companies, and CRM systems must adapt.
Who is Leading in Social CRM?February 10, 2011
Social CRM will be a $1 billion market this year, but who will lead it?
Ten Great Mobile Business Intelligence AppsJanuary 28, 2011
With the market for mobile business intelligence about to take off, we look at some of the coolest mobile BI apps.
Ten More ERP Trends: Open Source and Pricing PressuresJanuary 26, 2011
The rise of open source ERP and new startups is pressuring big vendors like Oracle and SAP.
Enterprise ERP Buyer's Guide: SAP, Oracle and MicrosoftJanuary 3, 2011
Through acquisition and attrition, the three tech giants have come to dominate the ERP market for large enterprises.
The Top 10 Trends in ERPDecember 13, 2010
Led by CRM and business intelligence needs, the enterprise resource planning (ERP) market remains strong.
Open Source Business Intelligence: What Are Your Options?November 24, 2010
From focused BI tools to full product suites, we give you an overview of the open source business intelligence market.
Is Apple's iPad Changing CRM and Business Intelligence?November 22, 2010
Some big-name companies, like MicroStrategy and SAP, are betting that the answer is 'yes.'
Manufacturer Boosts Sales with Oracle CRM and Business IntelligenceNovember 4, 2010
Pella turned to Oracle to integrate its manufacturing and customer relationship management applications.
Oracle Marries Business Intelligence with CRM, ERP in New Fusion AppsOctober 29, 2010
Oracle will combine BI with CRM and ERP in its biggest-ever software release.
Business Intelligence Buyer's Guide for EnterprisesOctober 11, 2010
The enterprise BI market may be dominated by the likes of SAP, Oracle and IBM, but smaller names like Information Builders also have much to offer.
The Top Ten Trends in Business IntelligenceOctober 8, 2010
Mobile devices, the cloud and pesky startups are just a few of the trends altering the business intelligence landscape.
Open Source CRM Opportunity May Be in the CloudOctober 7, 2010
Enterprises may be slow to adopt open source CRM, but the real market for the software may be in SaaS and cloud computing deployments.
CRM Buyer's Guide: Which Enterprise CRM Tool Is Right for You?October 6, 2010
From Oracle and Salesforce.com to Sword Ciboodle, we've got the customer relationship management (CRM) market covered.
Oracle Takes Aim at Salesforce.comSeptember 21, 2010
Oracle unveils new CRM and applications products at OracleWorld and unleashes criticism at competitor Salesforce.com.
The Top Six Trends in Enterprise Customer Relationship Management (CRM)September 13, 2010
The cloud, smarter analytics, social media and mobile devices are just some of the trends that are rapidly changing the CRM market.
Business Intelligence Vendors Wrestle with Mergers, the Cloud and Open SourceAugust 31, 2010
The business intelligence market has changed dramatically in recent years, with mergers, the cloud, open source alternatives and new startups pressuring top vendors like IBM and Oracle.
Will FTC Online Tracking Restrictions Hurt CRM?August 18, 2010
The FTC wants Internet users to be able to opt out of online behavior tracking. What could that mean for customer relationship management (CRM) and data mining programs?
Trust, Mistrust and Consumer InformationJanuary 27, 2004
Legislation on data retention adds to the storage management burden. Nonetheless, strict adherence to the law can have its benefits.
The Four Perils of CRM and How to Avoid ThemOctober 28, 2002
Customer Relationship Management continues to grow in popularity as companies deploy the technology to improve the bottom line. But many CRM projects fail and some actually drive customers away and dilute earnings. Here are some of the biggest CRM pitfalls.