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Gavin McCormick

BellSouth Online Survey Rings Up Results

July 23, 2001

The Atlanta telecom giant, hoping to drive help requests from phone lines to online, wanted to create a survey to see how well it was handling Web and e-mail requests. So why did it reject dedicated online survey companies in favor a Silicon Valley startup with a database system that automates all manner of Web processes, from sales force automation to CRM?

CRM Helps NFL Score Online With Fans

June 19, 2001

The National Football League turns to a Massachusetts-based e-mail marketing firm to create a successful customer relationship management campaign.

Knowledge Impact's CRM Bet Pays

March 26, 2001

The 20-year-old Wayland, Mass., company that provides IT training for businesses gambled on a Web transformation in 1999. Now that gamble has landed it $24 million in v.c.

 
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