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Gavin McCormick

BellSouth Online Survey Rings Up Results

The Atlanta telecom giant, hoping to drive help requests from phone lines to online, wanted to create a survey to see how well it was handling Web and e-mail requests. So why did it reject dedicated online survey companies in favor a Silicon Valley startup with a database system that automates all manner of Web processes, from sales force automation to CRM?

CRM Helps NFL Score Online With Fans

The National Football League turns to a Massachusetts-based e-mail marketing firm to create a successful customer relationship management campaign.

Knowledge Impact's CRM Bet Pays

The 20-year-old Wayland, Mass., company that provides IT training for businesses gambled on a Web transformation in 1999. Now that gamble has landed it $24 million in v.c.

 
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