James A. Martin

5 Tips for Mashing up Big Data, Social Media

Mashing up Big Data and social media can help organizations understand their customers better. Here are five tips for a successful Big Data and social media mashup.

Why You Suck at Web Analytics

Many organizations make at least some of the 10 common web analytics mistakes outlined by analytics expert Adam Greco at a recent online marketing event. Luckily, he also mentioned some fixes for the mistakes.

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