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Janet Ryan

Furthering Relationships Without Fueling Distrust

The better we understand our customers' interests, goals, needs, and wishes, the better equipped we'll be to develop product offerings for those customers and the better equipped we'll be to sell them to those customers.

Understanding and Acting on Customer Buying Patterns

This article contains some specific examples of business challenges and how the right data measurement plan can help answer the right business questions.

 
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