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Lena West

Free Shipping: Facts, Trade-offs and Alternatives

Regardless of what shipping strategy you adopted for the holiday shopping season, shipping remains a complicated and controversial topic year-round for e-commerce businesses. We provide tips for alternatives to free shipping.

The Day After: Many Happy Returns

Use the last days of the year to clear out slow-moving merchandise and capitalize on customer relations by making gift-swappers happy.

Survey Says...Online Feedback Key to Success

Using today's online survey tools lets Web shop owners detail demographics for advertisers, address customer issues and improve site design.

Survey Says...Online Feedback Key to Success

Using today's online survey tools lets Web shop owners detail demographics for advertisers, address customer issues and improve site design.

Savvy Search Boosts Sales

Intelligent search is the key to converting browsers to buyers.

 
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