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Mark Sakalosky

Everyday Metrics

December 3, 2003

How marketers can gauge success on a daily basis.

Mistakes Happen

October 8, 2003

Your personal, private information will never be released to a third party for any reason. Unless, of course, it is.

The Internet and the Right to Privacy

September 10, 2003

Pending privacy decisions will affect everyone, personally and professionally.

Behind the Privacy Policy Veil

July 30, 2003

Does your privacy policy protect your business?

Fluffing the Numbers

March 4, 2003

Don't believe everything you see or read -- particularly offline media's demographic data.

CRM, the Pentagon, and You

February 18, 2003

Total Information Awareness: Can the Pentagon launch the biggest CRM deployment in history?

AOL's Got Your Numbers (Should You Be Allowed to Use Them?)

August 13, 2002

Marketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around.

RFM, Part 3

April 1, 2002

If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers.

Going Guerilla with CRM

March 29, 2002

Think CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case.

RFM, Part 2

March 15, 2002

This second part of a three-part series discusses how to apply an RFM model to an Internet media company.

RFM, Part 1

March 4, 2002

If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers.

Customer Data? We Don't Have Any Customer Data

January 15, 2002

You start a new job and, much to your horror, discover that the company doesn't analyze its Web site log files. It's time for you to change that.

 
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