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Melaney Smith

Is Your Site Ready for the Holidays?

If you're not providing good customer service, especially during the holiday season, you're doing serious damage to your business, short and long term.

More Data Than Budget, Part 2

Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics.

More Data Than Budget, Part 1

Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics.

Get to Know Your Customers Individually

Numbers are great, but real insight can be gained from seemingly nebulous survey data.

Choosing Your Perfect Software Match, Part 3

If you could have any analytics software in the world, what would it be? Part three of a three-part conversation.

Choosing Your Perfect Software Match, Part 2

If you could have any analytics software in the world, what would it be? Part two of a three-part conversation.

Choosing Your Perfect Software Match, Part 1

If you could have any analytics software in the world, what would it be? Part one of a three-part series.

Actionable Intelligence, Step One

Don't know the first thing about Web metrics? How to begin finding a solution -- today.

Four Steps Toward Actionable Metrics

Metrics are more than knowledge, they're a means to an end.

What Should You Measure? Part 3: Common Ground

So much data, so little time. How do you determine which metrics are most relevant for your online business?

What Should You Measure? Part 2: Online Media

So much data, so little time. How do marketers determine what to measure for their online businesses? Part two of a series.

What Should You Measure? Part 1: E-Commerce Metrics

More data at our disposal, less time to make sense of it. How to tell which measurements are critical. Part one of a series.

Data-Blind

When the numbers carry too much weight, they're counter-productive.

In-House Market Research

Your colleagues can tell you what your customers can't -- or won't.

Does a Perfect Web Metrics Tool Exist?, Part 3

Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part three of a three-part series.

Does a Perfect Web Metrics Tool Exist?, Part 1

Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part one of a three-part series.

Does a Perfect Web Metrics Tool Exist?, Part 2

Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part two of a three-part series.

Who Are Your Best Customers?

Revenues are the tip of the iceberg. They often don't reveal the true value of your customers. Melaney tells you how to calculate customer profitability.

The Three Brick Walls Between You and Your Data

Does a brick wall stand between you and Customer Data Nirvana? Use your analysis skills to leap over that hurdle.

 
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