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Melaney Smith

Is Your Site Ready for the Holidays?

December 10, 2003

If you're not providing good customer service, especially during the holiday season, you're doing serious damage to your business, short and long term.

More Data Than Budget, Part 2

November 26, 2003

Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics.

More Data Than Budget, Part 1

October 29, 2003

Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics.

Get to Know Your Customers Individually

September 3, 2003

Numbers are great, but real insight can be gained from seemingly nebulous survey data.

Choosing Your Perfect Software Match, Part 3

August 20, 2003

If you could have any analytics software in the world, what would it be? Part three of a three-part conversation.

Choosing Your Perfect Software Match, Part 2

August 13, 2003

If you could have any analytics software in the world, what would it be? Part two of a three-part conversation.

Choosing Your Perfect Software Match, Part 1

July 23, 2003

If you could have any analytics software in the world, what would it be? Part one of a three-part series.

Actionable Intelligence, Step One

June 25, 2003

Don't know the first thing about Web metrics? How to begin finding a solution -- today.

Four Steps Toward Actionable Metrics

June 19, 2003

Metrics are more than knowledge, they're a means to an end.

What Should You Measure? Part 3: Common Ground

May 28, 2003

So much data, so little time. How do you determine which metrics are most relevant for your online business?

What Should You Measure? Part 2: Online Media

May 14, 2003

So much data, so little time. How do marketers determine what to measure for their online businesses? Part two of a series.

What Should You Measure? Part 1: E-Commerce Metrics

April 28, 2003

More data at our disposal, less time to make sense of it. How to tell which measurements are critical. Part one of a series.

Data-Blind

April 2, 2003

When the numbers carry too much weight, they're counter-productive.

In-House Market Research

March 17, 2003

Your colleagues can tell you what your customers can't -- or won't.

Does a Perfect Web Metrics Tool Exist?, Part 3

January 8, 2003

Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part three of a three-part series.

Does a Perfect Web Metrics Tool Exist?, Part 1

December 4, 2002

Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part one of a three-part series.

Does a Perfect Web Metrics Tool Exist?, Part 2

December 3, 2002

Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part two of a three-part series.

Who Are Your Best Customers?

November 20, 2002

Revenues are the tip of the iceberg. They often don't reveal the true value of your customers. Melaney tells you how to calculate customer profitability.

The Three Brick Walls Between You and Your Data

May 31, 2002

Does a brick wall stand between you and Customer Data Nirvana? Use your analysis skills to leap over that hurdle.

 
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