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Michelle Megna

Online Ad Network PremiumChannels Nets Niche Viewers

Premium Network, Inc. today launched PremiumChannels.com, an ad network service that can target niche audiences and customize interactive marketing campaigns for your e-commerce site.

Eight Free Tools for Tuning Up Online Ad Campaigns

We highlight features of eight free tools that help e-tailers optimize their pay-per-click campaigns.

Yahoo Rolls Out Web Analytics

Yahoo begins introducing its comprehensive analytics service, which provides real-time tracking of customer behavior.

Eight Quick Tips for Boosting Conversions

Forrester Research outlines eight simple steps small online store owners can take to increase conversions. Some are as easy as testing and changing the color of your key task buttons.

Web Analytics Primer: Five Metrics Demystified

Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line — just in time for the holidays.

Cashing in on Coupons: Digital Discount Tips, Tools, Trends

A new merchant portal launches at Tjoos.com, an SEO expert offers coupon listing tips and RetailMeNot.com combines social networking with coupon culling.

Forget Me Not: Gift-Reminder.com Brings Buyers Back

This shopping cart plug-in acts like a digital Post-it note to remind shoppers to return to your site when they're ready to buy.

Ad Network Primer: Tips for Targeted Campaigns

Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.

Creating Content that Turns Browsers into Buyers

Quality Web shop content is critical to closing sales and covers much more than product descriptions. We provide tips from industry experts on how to employ essential elements at your site.

Does Amazon Want to be King of the PPC Jungle?

Amazon secretly launches limited test of pay-per-click plan that lets e-tailers drive customers back to their sites instead of having to buy through Amazon.

Javien Unveils Payment Gateway Tailored for New Media

This comprehensive offering furnishes a single login for all the e-commerce services you need to sell digital goods. Plus, it handles micropayments, subscriptions and parent-child pay models.

Add Live Chat with Social Shopping App for E-tailers

An interactive co-browsing application with chat that e-tailers can use at their sites debuts, a "green" search engine gears up to launch and Shopit.com announces contest for "crappiest gift."

Rescuing Sales from Abandoned Shopping Carts

E-tail consultant Lauren Freedman offers five shopping cart abandonment strategies.

10 Holiday Tactics to Improve Sales in 10 Weeks

E-tail expert Lauren Freedman outlines strategies broken down by month that you can employ to boost sales during the holiday rush.

Get to Know Your Customers With New Survey Service

Constant Contact today announced ListenUp Survey, an affordable customer feedback tool for small businesses that offers comprehensive questionnaire and reporting features.

Bust or Boon? Calculating Blog ROI

This week reports of phenomenal double-digit sales growth leveling off may be giving online business owners the jitters, but at least you can figure out if your blog is boosting the bottom line.

Service With A Smile: When What You're Selling is You

Web shops selling services instead of products face unique challenges. We show you how to set up a successful site.

Tis the Season: Prep for Holiday Rush

Give yourself a present - plan for the fourth-quarter flurry now with these 10 tips for optimizing your site.

Google and Intuit Partner Up

Intuit's QuickBooks 2007 will integrate Google's AdWords, Maps and Google Base to help small businesses market online.

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