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Paul Rubens

How to Buy Social Customer Service Software

April 16, 2014

As the importance of social customer service grows, so do the number of solutions designed to help companies provide it. Here's how to purchase one for your organization.

6 Big Business Intelligence Mistakes

March 17, 2014

Want a successful business intelligence implementation? Then make sure to avoid these six big BI mistakes.

DIY App Builders: a Buying Guide

January 21, 2014

Sophisticated technology makes it possible for even non-developers to create useful software applications. Here we list of a few of the available DIY app building programs.

10 Hot CRM Startups

January 13, 2014

The mature enterprise CRM software category is again attracting startups, thanks to an infusion of cloud and mobile technologies.

3 Approaches to Building Mobile Apps: Which Is Best?

December 26, 2013

There's more than one way to develop a mobile app, and enterprises are discovering that different types of apps may call for different development approaches.

CRM Software: Good, but Not Enough

October 15, 2013

Thanks to market maturity, most CRM software is pretty darned good, according to Ovum. But CRM software alone isn't enough to offer a good customer experience.

9 Social CRM Companies to Watch

July 10, 2013

Experts say large CRM companies will continue to acquire or integrate social CRM solutions into their platforms. Here are nine startups providing such solutions.

5 Top Tablet Conferencing Apps

June 14, 2013

The tablet-based conferencing market includes giants like Cisco, Citrix and Adobe and up-and-comers like Fuze and Saba.

Tablets Boost Web Conferencing Convenience

June 11, 2013

Web conferencing is already a convenient way to attend presentations or collaborate with far-flung colleagues. It is even more convenient when done via a tablet.

HCM No Longer an ERP Afterthought

May 21, 2013

Human capital management is no longer an also-ran when it comes to ERP purchasing decisions. Increased interest in HCM is leading giants like Oracle and SAP to make changes in their products.

4 Hot Open Source Big Data Projects

April 30, 2013

There's more -- much more -- to the Big Data software ecosystem than Hadoop. Here are four open source projects that will help you get big benefits from Big Data.

Big Data + SaaS = Better Marketing

March 26, 2013

Big Data apps, or BDAs, offer a new twist on software-as-a-service (SaaS) that will be especially valuable to marketers.

7 Apps for Social Media Monitoring on the Go

March 6, 2013

Monitoring social media is a 24/7 job, which is why it's so important to use mobile apps for doing so. Here are seven interesting mobile social media monitoring apps.

Social Media Monitoring and Listening Tools: a Primer

January 4, 2013

Interested in "social listening?" This beginners' guide to social media monitoring and listening tools tells you what you need to know.

Salesforce's Social Media Marketing Play

December 5, 2012

Salesforce hopes its Marketing Cloud, built on its acquisitions of Radian6 and Buddy Media, will appeal to CMOs who want to consolidate social media marketing activities.

Microsoft, Salesforce Battle in CRM Cloud Space

July 7, 2010

The two organizations may call it a battle over CRM-related patents, but let's not forget, they are also competitors in the cloud-based CRM space.

ASPs Help Keep the Customer Satisfied

September 3, 2002

Companies work hard to land new customers and then work even harder to figure out how to keep down costs for servicing those customers. From knowledgebases to live chats to hosted call centers, ASPs have the answer.

Web-Native ASPs Lay Down the Gauntlet

July 24, 2002

Wielding weapons of speed of deployment, low-cost implementations and XML integration, Net-native ASPs are poised to challenge enterprise ISVs giants such as PeopleSoft, Siebel and SAP.

Salesforce to Be Reckoned With

March 7, 2002

In the land of enterprise software giants -- where the likes of Microsoft, PeopleSoft, Siebel and SAP roam -- Salesforce.com is gathering its resources and is planning to take on the titans head-on.

Appjuice Leaves the Data with the Customer

May 1, 2001

The Amsterdam-based CRM ASP has found a way to ease the concerns of potential clients: It lets them host their own data.