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Business Intelligence: July 2001

Business Intelligence (BI), analytics, and data mining software and solutions. - Archive for July 2001

New Thinking about Customer Value Metrics, Part II

eCRM expert Arthur O'Connor concludes his series on evaluating and measuring customer lifetime value (CLV).

Understanding Online Behavior

Are you losing business because you're not measuring your customers' online behavior? That's what 77 percent of all businesses do, according …

New Thinking About Customer Value Metrics, Part I

Before implementing a CRM strategy, one must first evaluate and measure the customer lifetime value (CLV). Arthur O'Connor takes a look at …

Strength in Numbers

Business Objects Open CRM Partner Initiative is a consortium of application providers, consulting companies and software vendors, bringing a …