Business Intelligence: November 2004

Business Intelligence (BI), analytics, and data mining software and solutions. - Archive for November 2004

Web Analytics - Who's Mining the Store?

November 30, 2004

Before you can effectively analyze customer behavior, you need to determine who at your company will be responsible for tracking the data.

Merge E-Mail Campaign Results Into Your Web Metrics

November 16, 2004

WebTrends and ExactTarget strike a deal for an integrated solution that lets merchants better understand how to tweak their e-mail efforts.