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Posted October 15, 2008 By Michelle Megna     Feedback

Yahoo begins introducing its comprehensive analytics service, which provides real-time tracking of customer behavior.

Yahoo yesterday announced the introduction of Yahoo Web Analytics for Yahoo Merchant Solutions, now in a test phase with continual rollout slated throughout this year and 2009.

The result of Yahoo's acquisition of IndexTools earlier this year, Yahoo Web Analytics will provide the company's advertisers, publishers, partners and developers with data and customer insights they can use to maximize their online marketing.

This first release of Yahoo Web Analytics will include integrated reporting and analytics for Yahoo Small Business' 13,000 hosted e-commerce customers. That means that Web shop owners can see in real-time how shoppers are behaving at their Web sites, which in return will help them employ strategies aimed at converting more browsers into buyers.

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