SAS Intros Customer Data Analytics Offering
The solution is designed to help marketers leverage connections between leaders, followers and others in social communities.
"According to SAS, the Customer Link Analytics software incorporates role-based variables into segmentation models and helps marketers to create campaigns, reduce customer attrition and make messages more relevant," according to Computer Business Review. "The new offering allows users to transform social network insights into action with complementary offerings, including marketing automation, marketing optimization, and real-time decision manager, the company claimed."
"Communications service providers need to better understand how customers are using their products and making buying decisions," says Ken King, director of SAS telco and media convergence. "Marketers knew some customers had significant influence over others, but now, with SAS Customer Link Analytics, they can finally quantify that influence and leverage those insights for competitive advantage."