SAS Intros Data Analytics for Social Media
The new service helps companies act on intelligence gleaned from online conversations on social media sites.
"The service reminds us a lot of what we see emerging in data analytics for the enterprise," writes ReadWriteEnterprise's Alex Williams. "The SAS service imports data from internal and external sources. It can archive and analyze more than two years of information from Facebook, Twitter, YouTube, discussion forums, blogs and other sources. It is designed to provide a form of predictive analytics that can be applied, for example, to develop marketing strategies such as brand development."
"SAS Social Media Analytics platform shows how deep social technologies are filtering into the enterprise," Williams writes. "It's important to identify data from social networks as additional data points that when integrated can provide insights, for instance, into campaigns and CRM environments."
Click on the following to read the ReadWriteEnterprise article: Social Media Analysis: SAS Makes Its Play