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Redi-Data Announces B2B Analytics for SMB
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Redi-Analytics B2B provides business data segmenting and targeting scores on small businesses.
Redi-Data, Inc. has announced its business segmentation tool, Redi-Analytics B2B, a service provided through a partnership with AnalyticsIQ, provides business data segmenting and targeting scores focused on small businesses that are normally not covered by traditional compilers. In the company's news release it states that Redi-Analytics B2B scores are based on the Redi-Business file, which includes more than 15 million businesses. Available tools include scores predicting business response and credit worthiness, as well as a variety of proprietary segmentation tools.
"Redi-Analytics B2B, a service provided through a partnership with AnalyticsIQ, provides business data segmenting and targeting scores focused on 60% to 80% of small businesses that are normally not covered by traditional compilers. Its relevant business data and predictive modeling enables companies to more effectively market to a large number of small and new businesses.
"'Business marketers are always looking for reliable data that enables them to effectively classify small and new businesses into more homogeneous groups for better targeting,' said Marc Sabatini, Senior Vice President of Sales at Redi-Data. 'By applying the same modeling techniques used in the development of risk and response scores for our consumer data, we fill the gap in terms of not only coverage of millions of businesses, but for the demographic and predictive intelligence we provide as well,' he said."
