Startup aiMatch to Combine Business Intelligence, Ad Delivery
The 'ai' in aiMatch stands for 'advertising intelligence.'
The founders of ad serving tech firm Accipiter have announced a new ad serving and monitoring platform called aiMatch.
"On the premise that premium, guaranteed inventory is a publisher's primary online advertising asset, the startup aims to handle business intelligence, forecasting, simulation and ad delivery for publishers," writes MediaPost's Gavin O'Malley.
"The 'ai' in aiMatch stands for '[advertising] intelligence,' and connotes the consumer and campaign insights that it will afford publishers," O'Malley writes.