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Startup aiMatch to Combine Business Intelligence, Ad Delivery

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The 'ai' in aiMatch stands for 'advertising intelligence.'

The founders of ad serving tech firm Accipiter have announced a new ad serving and monitoring platform called aiMatch.

"On the premise that premium, guaranteed inventory is a publisher's primary online advertising asset, the startup aims to handle business intelligence, forecasting, simulation and ad delivery for publishers," writes MediaPost's Gavin O'Malley.

"The 'ai' in aiMatch stands for '[advertising] intelligence,' and connotes the consumer and campaign insights that it will afford publishers," O'Malley writes.

Click on the following to read the MediaPost article: Accipiter Founders Match 'Artificial Intelligence' To Premium Inventory Ad Serving

This article was originally published on March 16, 2010
 
 
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