Mongoose, Unilytics Partner on Data Analytics for Advertising
The partnership is aimed at providing marketers with detailed analysis on every form of advertising they buy.
"The partnership, as stated, is aimed at enabling the clients of both companies to experience the power of call tracking along with analytics, both offline and online sales conversions for optimum advertising campaign," writes TMCnet's Jai C.S.
"'Our partnership creates an even more powerful tool for marketers who want a full analysis -- online and offline -- for every form of advertising they buy. At the most basic, yet perhaps most illustrative level, we can tell you which keywords are driving phone calls,' Bradley Reynolds, chief executive officer for Mongoose Metrics said," the article states.