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Foursquare Adds Business Analytics

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The tool provides businesses with data including the total number of check-ins, unique visitors, gender comparisons and more.

Foursquare has added an analytics tool to its offering for participating businesses.

"The new dashboard feature, still in alpha testing, gives data such as total number of check-ins, unique visitors, gender comparisons, and breakdowns by time," writes Fast Company's Zachary Wilson. "It also shows how people are sharing (over Twitter, for instance) and can differentiate between customers and staff members."

"The data available is great for small, local businesses, and will allow them to engage with customers in an ultra-targeted way," Wilson writes.

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Click on the following to read the Fast Company article: Foursquare Offers Analytics to Businesses, Enables Easy Customer Stalking

This article was originally published on March 23, 2010
 
 
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