Foursquare Adds Business Analytics
The tool provides businesses with data including the total number of check-ins, unique visitors, gender comparisons and more.
"The new dashboard feature, still in alpha testing, gives data such as total number of check-ins, unique visitors, gender comparisons, and breakdowns by time," writes Fast Company's Zachary Wilson. "It also shows how people are sharing (over Twitter, for instance) and can differentiate between customers and staff members."
"The data available is great for small, local businesses, and will allow them to engage with customers in an ultra-targeted way," Wilson writes.