Home →
Business Intelligence →
Accenture Expands Offering with Customer Analytics Acquisition
- On Way to Omni-Channel, Retailers Try Beacons and More
- Chief Data Officer Role Continues to Evolve
- What Is Sales Enablement Software and Do You Need It?
- 5 Ways to Use Virtual Reality in the Enterprise
- 8 Open Source BPM Software Options
- How HTAP Database Technology Can Help You
- 9 Apps Empowering Finance
Accenture has entered into an agreement to acquire assets from CadenceQuest, Inc., a customer data and analytics company.
Accenture Interactive has entered into an agreement to acquire assets from CadenceQuest, Inc., a privately-held Arlington, Va.-based company that specializes in customer data and analytics for the retail sector. According to the company in this Market Watch news release, the proposed acquisition of CadenceQuest, Inc. would expand the suite of digital, marketing analytics, retail marketing and merchandising solutions and platforms offered by Accenture Interactive.
"The CadenceQuest deal also is intended to help Accenture Interactive achieve its vision of becoming the premier provider of marketing technology and related services in its field.
"CadenceQuest's Customer Insight software platform is a self-service analytical platform that allows retail decision makers to perform analyses on high-targeted customer segments, which enables them to gain deep insight about their customers and their behaviors. CadenceQuest's capabilities, in combination with Accenture Interactive data mining, analytics and business intelligence capabilities, would enhance the delivery of on-demand, real-time customer insights that can be used to support the development and execution of customer loyalty, merchandising and marketplace strategies."
