ComScore Acquires Nexius' Mobile Analytics Products Division
The acquisition will further enhance comScore product offerings targeted at mobile operators.
ComScore, Inc. has announced that it has acquired the products division of Nexius, Inc., a provider of mobile carrier-grade solutions that deliver network analysis focused on the experience of wireless subscribers, as well as network intelligence with respect to performance, capacity and configuration analytics. In its news statement, comScore said that this acquisition further strengthens the company's position in the mobile marketplace through expanded product offerings targeted at mobile operators.
"Nexius Xplore family of products enables network operators to enhance operational efficiencies and prioritize capital expenditures based on customer demand in a constantly changing environment. This acquisition further strengthens comScores position in the mobile marketplace through expanded product offerings targeted at mobile operators. These products provide analytics that operators can use internally to build smarter networks and improve customer care, or at the operators sole discretion and in a manner that respects customer privacy could feed into separate comScore tools for use by media partners to enable mobile as a medium.
"'Our acquisition of the products division of Nexius expands the value we are able to bring operators through the actionable intelligence required to optimize customer experience,' said Dr. Magid Abraham, comScore President & CEO. 'The explosive growth of mobile data services is driving growth and profitability in the sector but has also dramatically increased the amount and complexity of customer data that operators must manage in this highly competitive global marketplace. With this acquisition, comScore now offers a more comprehensive set of capabilities that operators can leverage to drive value for their partners and customers.'"