dcsimg
 

The Role of Web Analytics in Decision-Making

  |     |   Bookmark    
By -     Feedback

Web analytics helps you to keep a real time vigil on any activity across the World Wide Web.

Economic Times has a new brief that discusses global branding and corporate marketing. The story shares an interesting story from Infosys. A user on Twitter was asking for a reference on the software major and the marketing team at Infosys traced the post back to the company that the tweeter represented. In no time a business proposal sent and a new client earned.


"'If a person has shown sustained interest but is not a client, we alert the relevant department,' he explains. Apart from generating leads, Jha and his team have also prevented negative chatter on Netville from snowballing into a PR disaster by timely intervention, all thanks to analytics."

Related Articles

Read the Full Story at Economic Times

This article was originally published on July 26, 2010
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date