Predictive Analytics in the Enterprise
SAS outlines business challenges, predictive analytics, in the changing marketplace.
According to this report on CIO, enterprises must think about balancing optimization and be willing to accept the inherent risks of innovating. Driving this is the explosion of data. In the article SAS senior vice-president and chief marketing officer, Jim Davis, says that businesses are facing several issues but they must also understand and focus on their competencies, and drop things that are mediocre.
"'We have seen incredible change in the last couple of years and we have been retooling for the future,' he said of SAS which, despite the GFC, grew during 2009 with revenue of $2.3 billion. In the first half of 2010, SAS Australia and New Zealand achieved 20 per cent total software revenue growth.
"Businesses are facing several issues, such as making businesses more effective. But they must also understand and focus on their competencies, and drop things that are mediocre."