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SAS Launches DIY Predictive Analytics

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SAS Rapid Predictive Modeler helps determine the best actions for reducing risk.

SAS has recently launched predictive analytics for business users. According to the company in this Business Wire news release, SAS Rapid Predictive Modeler helps employees to determine the best actions for reducing risk and improving organizational performance.

"SAS, the leader in business analytics software and services, is making its award-winning predictive analytics even more pervasive in the launch of SAS Rapid Predictive Modeler. SAS provides a quick, easy and effective way to develop predictive models that address a broad range of business scenarios, including customer segmentation, up-sell, cross-sell, campaign management, customer acquisition and customer churn across many industries."

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This article was originally published on September 7, 2010
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