Sign in   |   Register

Top 5 Measurable Attributes of Social Business Intelligence

  |     |   Bookmark    
                      
Posted September 21, 2010 By -     Feedback

What do all these tracking tools provide to guide strategy and tactics?

Today there is a wide range of social media initiatives for business intelligence (BI) to support decision making. This Search Engine Watch guide offers best practice advice on the top 5 tools and measurable attributes of social business intelligence.


"1. Volume of Conversation and Share of Voice: Find and track a significant amount of content within online "conversations" that matter to you most. For benchmarking purposes, conversations are often segmented by subject matter (competitive/industry brands, products, services) and source (Twitter, Facebook, blogs, forums, etc).

"2. Identification of Key Themes, Opinions and Trending Topics: The tag cloud is a basic representation of this. If the volume of data warrants, filtering conversations by theme and topic is a way to obtain deeper meaning and value.

"3. Sentiment Analysis: The main function is indexing the tone of conversations (positive, negative or neutral), with more sophisticated insights gained through content matched to varying degrees of sentiment (satisfied vs. very satisfied)."

Read the Full Story at Search Engine Watch

Submit a Comment

Loading Comments...

 
 
Thanks for your registration, follow us on our social networks to keep up-to-date