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Business Intelligence Behind Toys 'R' Us' Holiday Magic

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Posted November 8, 2010 By Ainsley Jones     Feedback

Business intelligence is the key to Toys 'R' Us' pop-up store strategy.

A growing number of retailers are turning to temporary stores to cash in during the holiday season. With retail vacancies at about 13 percent nationally, mall owners are increasingly willing to rent so-called pop-up stores for cheap or even for free, according to The Patriot Ledger.

Toys 'R' Us is one of the more aggressive users of the pop-up expansion strategy. The global toy store plans to open and shut down 600 new stores during the holiday season. Toys 'R' Us tested the concept last year by opening and closing 90 pop-up stores within a season. The company plans to expand the strategy to Europe next year as well.

According to Toys 'R' Us CEO Joe Young, the key to pulling off the strategy at this scale is business intelligence, says Computer Weekly. The company's sales and operations planning division built a Teradata-based master data management system that optimizes the supply chain.

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