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Oracle Marries Business Intelligence with CRM, ERP in New Fusion Apps: Page 2

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Posted October 29, 2010 By Drew Robb     Feedback
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Social Networking Built Into Oracle CRM

Big changes are ahead for those accustomed to the traditional look and feel of Oracle. The user interface for Fusion and Oracle CRM has been greatly simplified — more like a modern Web-based application than a traditional Oracle app. Although it doesn't look very much like the Oracle E-Business Suite, Fusion's new look and design makes it more accessible to a wider set of users. The middleware underpinning facilitates the easy incorporation of all the latest bells and whistles such as collaboration and social networking. Instead of having to cobble together CRM software along with separate social networking and collaboration packages, Oracle aims to provide it all in one.

In addition, Oracle CRM software sitting on Fusion middleware can interface with a vast array of applications such as financial management, human capital management, sales and marketing, supply chain management, project portfolio management, procurement management, BI, and Governance, Risk and Compliance (GRC). In total, Fusion encompasses 5,610 tables, over 10,000 automated business processes and more than 100 product modules.

"Everything will be made available simultaneously, making it the largest software release ever from Oracle," said Ellison.

 

Business Intelligence Inside

The look and feel of Fusion has also been influenced significantly by the growing demand for business intelligence. A key design principal is for the new version of Fusion is to be business intelligence-driven rather than just having BI functionality built in. The goal is to move ERP beyond automating processes such as purchasing, hiring or vendor interaction. What Ellison is calling information age ERP and CRM means providing insight every step of the way, such as being able to say which vendors are best, which are consistently on time and which offer the lowest cost. As Fusion applications are BI centric, they tell you four things: what you need to know, what you need to do, how to do it and who to contact.

"Collaboration is fully integrated into Fusion, and process automation is built in although it goes well beyond traditional process automation," said Ellison. "The BI capabilities of the system tell you what processes to focus on to address a particular situation."

A big plus for this is lessening the burden on developers. Instead of all changes going to the development team, Fusion makes it possible for business managers to make simple system reconfigurations.

"This is the first time an ERP system has been built on top of industry-standard middleware," said Ellision. "If you know Java, you know Fusion."

 

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