Tealium, Splunk Partner to Solve Marketing's Big Data Problem: Page 2
In a blog post, Corey said starting July 25, customers will be able to stream every data point collected through Tealium’s universal data object directly to Splunk Enterprise for ad-hoc analysis.
“This means that every data source defined on your Website, mobile Website or mobile application can be more deeply explored and better understood using Splunk’s robust ad-hoc segmentation and querying capabilities,” Corey said. “For marketers and analysts, this provides a solid foundation to more clearly and thoroughly understand customer behavior and experience. For technical users, this integration connects Website-side user behavior with operational and server performance data providing a true 360-degree view of all user actions.”
Now Tealium is “the data plane for your digital presence—to expose your data to everybody and anybody,” Lunsford said. “Tealium solves marketing’s big data problem at its source.”
Lunsford said this partnership with Splunk is a harbinger of things to come with Tealium. “You’ll see us down the road working with other big data guys,” he said.
Meanwhile, Splunk and Tealium are participating in a variety of joint events and activities throughout the year to ensure users get the most out of the new capabilities from the combined technologies. The first of these events kicked off in June when Splunk General Manager and Vice President of EMEA James Murray spoke on a panel at Digital Velocity Europe, Tealium’s annual European user conference in London. Tealium will also exhibit at .conf 2013, the fourth annual Splunk Worldwide Users’ Conference taking place Sept. 30 – Oct. 3, 2013, in Las Vegas.Originally published on eWeek.