Connectiva Forms Customer Experience Management Business
The company has added Customer Experience Management (CEM) to its revenue optimization suite and plans a new business focused on CEM.
Connectiva Systems Inc., has announced it has launched a new solution offering for customer experience management (CEM), based on assets acquired from Olista Corp, a Delaware corporation. According to the company's product release statement, Connectiva will be forming a new business unit around customer experience management.
"The solution equips Connectiva with a market leading integrated revenue optimization suite, extending its functional footprint beyond revenue assurance and fraud management to managing the end-to-end customer experience. Based on assets acquired from Olista Corp, a Delaware corporation, the CEM solution uses patented analytics technologies to help organizations better understand customers behavior patterns and to increase customer lifetime value."
"In line with the strategic significance of the offering, Connectiva will be forming a new business unit around customer experience management and will also enhance the overall revenue optimization suite by applying the new analytics capabilities across multiple solution domains. The new business unit will report directly to Anandan Jayaraman, Chief Product and Marketing Officer of Connectiva Systems."