Constant Contact Enhances Event Marketing Tool
The new features enable SMBs to communicate with event invitees and attendees in a trackable manner.
Constant Contact says that newly added features to its Event Marketing tool make it easier than ever for small businesses and nonprofits to promote and manage successful events.
"Guest Registration -- Customers can now offer registrants the option of registering one or more guests, helping event owners accurately plan event attendance. Event owners can limit how many guests each registrant can bring, assign different event fees for member and non-member guests, and allow registrants to pay for their guests during the registration process. Customers can also collect information for each registered guest to help track new business leads and grow their existing email list.
"Tweet My Event -- Constant Contact Event Marketing customers can now quickly and easily post their event information to their Twitter feeds, allowing small businesses and organizations to reach potential event attendees who do not subscribe to their email list. 'Tweet My Event' automatically shortens the homepage or registration page URL and sends a tweet from the user's Twitter account.