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Posted September 30, 2010 By -     Feedback

The company's acquisition of the live chat provider increases its service automation components.

It has been expected that (CRM) would make another purchase in the service automation market. According to this report on Seeking Alpha, the company's acquisition of enterprise live chat player Activa Live was another of’s under-the-radar purchases.

"Based in St. Clair Shores, Michigan, Activa Live’s customers include American Apparel (APP), Best Buy (BBY), Dun & Bradstreet (DNB), Endeca, LexisNexis and Procter & Gamble (PG). The startup already had tight integration with Salesforce CRM. Its rivals include other chat specialists such as Bold Software, LivePerson and Velaro as well as a host of service automation software players that provide live chat modules such as eGain Communications, Kana, Moxie Software (formerly known as nGenera), Parature and RightNow Technologies.

" has been steadily building out Service Cloud and has found turning on-premises InStranet SaaSy a time-consuming experience. It’s keen to substantially grow the business, and owning more service automation components should further that goal."

Read the Full Story at Seeking Alpha

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