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InstantService Adds Lipstream PC-To-Phone And Web Callback to Customer Care Offering

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Posted January 18, 2001 By Staff     Feedback

InstantService says it can now deliver a powerful communications suite to businesses enabling any Internet consumer to talk live with phone based call center representatives., a provider of real-time Web-based communications technology and eCRM integration for e-commerce sites, and Lipstream Networks, Inc., a provider of real-time voice over the Internet for business, have announced the integration of Lipstream's real-time voice service into InstantService's customer care offering. The companies say the new voice solution will include Lipstream's PC-to-Phone and Web Call Back service, which allows any Internet end-user on a PC to talk live with a phone based customer service representative.

With Lipstream's technology, InstantService says this will allow businesses to quickly respond to customer queries as well as proactively engage consumers in online conversations. They say the combined communications solution allows consumers to automatically place a call to a call center by clicking a button on a website.

"As companies continue to push their business online they are looking for creative ways to find customers and retain them," said Matt Jones, president and CEO of Lipstream. "Lipstream responded to this need by adding the Web Callback feature to our real-time voice service and partnering with customer conscious service providers like InstantService."

As part of the real-time voice launch, InstantService says it is offering a 30-day free trial of its VoIP services to new customers. The company says it enables companies to conduct text-based chat sessions and push topical content to customers in real-time. technology is delivered over the Internet via the ASP model.

"Customer care is essential to running a successful e-business and Lipstream's real-time voice was the next logical addition for us," said Mike Lande, CEO of InstantService. "We chose Lipstream because of its superior voice quality and ease of integration. Lipstream also has a proven track record for improving customer close rates and building brand loyalty, which is exactly what we were looking for."

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