EasyAsk Suits Talbots
The Littleton, Mass., developer of search technology for e-commerce sites, signs a customer deal with the Hingham, Mass., clothing retailer and catalog company.EasyAsk, a Littleton, Mass., developer of search technology for e-commerce sites, has signed a customer deal with Talbots, a Hingham, Mass., clothing retailer and catalog company.
Financial terms were not disclosed.
"We're very pleased that Talbots recognized the value that precise search from EasyAsk could bring," said Bob Alperin, EasyAsk CEO. "In the current economy, technology investments that increase revenues and customer loyalty are especially critical."
EasyAsk's product helps customers search Talbot's Web site more efficiently. For example, a shopper can type in basic information such as, "red sweater under $100," and get accurate results.
EasyAsk is privately held and backed by Sigma Venture Partners and OneLiberty Ventures. Customers include Lands' End, Coldwater Creek and wine.com by e-Vineyard. It has also licensed its core technology to large companies such as Verizon and FedEx.