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CRM: August 2002

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for August 2002

Prognostication Scorecard, Part 1

In early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophesies?

Please Don't Shoot the Customer, Part 3

Customer profitability management: the trends, case studies, and solutions. Last of a three-part series.

Watch Hill Adds Wireless, CRM Vets

The Providence, R.I., consulting firm hires a Yankee Group and Akibia for key posts.

Case Study: RightNow Technologies/ MarketFirst

Knowing the power of meeting customer needs effectively, CRM provider RightNow realized it needed to continue pushing the envelope on …

Please Don't Shoot the Customer, Part 2

Customer profitability management: the trends, case studies, and solutions. Part two of a three-part series.

Execs and Accounts for August 5, 2002

MindArrow Systems to provide Mazda with marketing software; Orbitz partners with Spa Finder on new micro-site; BMW films nabs directors for …