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CRM: October 2002

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for October 2002

The Four Perils of CRM and How to Avoid Them

Customer Relationship Management continues to grow in popularity as companies deploy the technology to improve the bottom line. But many CRM …

CRM Comes to Wall Street, Part 1

The securities industry calls it wealth management. We call it CRM for investment firms. A six-part series.

Siebel and IBM Launch Customer Support Center

European demonstration center is opened to assist customers and partners of Siebel and IBM in the design, development, and integration of …

Microsoft, Siebel Aim for Application Integration

The two partners expand their relationship to jointly develop Siebel's applications for the .NET platform.

CRM - A Changing of the Guard: Part 2

When Kliklok-Woodman International needed to implement a cohesive, integrated CRM tool with only a limited budget available, they chose …

Siebel Snuggles Closer With HP, BEA

Looking to get an edge over rivals in the e-business space, the CRM player redefines its position with some pretty powerful partners.

CRM - A Changing of the Guard: Part 1

In Part 1 of a two-part case study, Bruce McCracken takes a look at the CRM vendor landscape to learn why there has been widespread …

Prognostication Scorecard, Part 3

In early 2001, Arthur made five predictions about the future of eCRM. How accurate were those prophecies?