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CRM: June 2013

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for June 2013

Base CRM Steps Up to the Enterprise

Customer relationship management (CRM) software specialist rolls out an enterprise-grade version of its mobile-friendly platform.

Salesforce and Oracle Link Clouds

Business software rivals ink a nine-year deal that will bring their clouds closer together.

IBM Aims SmartCloud Analytics at the C-Suite

From the CMO to the CFO, Big Blue rolls out cloud app collections with business executives in mind.

Zurmo 2.0: Open Source CRM for Gen X and Y

The CRM software maker targets an evolving workforce with new user options and email marketing features.

RelateIQ Raises $20M for Relationship Intelligence Platform

Big Data startup RelateIQ bags $29M for its mobile-friendly take on relationship management.

HP Autonomy Launches Marketing Cloud

With Autonomy’s tech in tow, HP enters the increasingly competitive marketing cloud services market.

Marketo Revs Customer Engagement Engine

Timing, automation and easy-to-digest insights are everything for Marketo, a maker of cloud-based email marketing automation software.

ThinkVine Updates Marketing Mix Optimization Platform

ThinkVine advances its marketing software with new forecasting, collaboration and sharing features.

Uniting CRM, Sales and Social Media

Just as CRM providers were beginning to more closely align software with sales processes, social media entered the picture. The new …

SAP Readies CRM Onslaught with Hybris Buy

SAP to add multi-channel e-commerce solutions to its cloud-enabled, HANA-powered business software slate.

Salesforce Buys ExactTarget Marketing Cloud for $2.5B

Salesforce's Marketing Cloud gets a lift courtesy of a big, multi-billion dollar deal.