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CRM: April 2014

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for April 2014

Smartphones Will Boost IVR's Customer Service Image

Interactive voice response (IVR) is a self-service technology customers love to hate. But visual IVR on smartphones and other mobile devices …

How to Bring Customer Focus to CRM

Too many CRM systems are designed to organize data, not actually improve customer relationships. Four tips can help companies improve their …

Fanhub's CRM Inspired by Social Media

Fanhub's social CRM solution uses follows, comments, @mentions and notifications to boost collaboration and productivity.

Astera Simplifies Real-time Data Integration

Astera's Centerprise Rt cloud-based data integration software can handle complex, hierarchical and unstructured data.

How to Buy Social Customer Service Software

As the importance of social customer service grows, so do the number of solutions designed to help companies provide it. Here's how to …

inContact Updates Contact Center Software with New Integration, Reporting

Latest update of inContact's contact center software includes deeper integration with cloud CRM from Salesforce and Oracle RightNow, among …

Review: Microsoft Dynamics CRM 2013

Reviewer Paul Ferrill finds much to like about Microsoft Dynamics 2013, including a revamped and mobile-friendly interface.

With Silverpop Buy, IBM Is Cloud Marketing Contender

IBM's acquisition of digital marketing specialist Silverpop puts it in direct competition with Oracle and Salesforce, two giants that have …

Clari Launches Mobile Sales Platform

After raising $6 million in funding from Sequoia Capital, Clari brings its mobile sales platform out of stealth mode.