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CRM: May 2014

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for May 2014

3 Tips on Improving Customers' Mobile Experience

Companies must design apps with mobile functionality in mind or risk losing customers, according to Zimbra's Rob Howard.

Genesys Intros Managed Service Offering

The contact center software provider's first managed service offering focuses on workforce optimization.

Pegasystems Rolls out New Sales Force Automation Release

Pega SFA gives sales teams contextual recommendations to help close deals and supports social and mobile sales strategies.

HP Woos Digital Marketers with Testing Solution

HP Autonomy's SaaS solution combines ease of use with deep analytics, segmentation to help marketers create and launch tests.

Adobe's Marketing Cloud Gets New Predictive Analytics Features

Predictive analytics features are a big draw for Adobe Marketing Cloud customers, which is why such features figure prominently in the …

Big Blue Launches IBM ExperienceOne to Combine Marketing, Sales, Services

IBM's new IBM ExperienceOne portfolio combines marketing, sales and services functions to help businesses better know their customers.

Genesys, Zendesk Partner to Enhance Cloud Contact Centers

Contact center software provider Genesys will integrate Zendesk's software into its solution so companies can more easily manage customer …

CRM Gets More Vertical

With cloud emerging as the dominant deployment model and vendors promoting vertical expertise, CRM is supplanting ERP as an enterprise's …

IntelliResponse Adds Targeted Marketing to Virtual Agent Technology

Personalized marketing offers help companies improve clicks and conversions across online customer service channels, company says.

TouchConnect Steers Contact Center Callers to Self-Service

TouchConnect software aims to help contact centers improve next call prevention and increase customer loyalty by steering callers toward …