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CRM: June 2014

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for June 2014

How to Move Marketing Automation Beyond Email

June 23, 2014

To get the maximum value from marketing automation, marketers must go beyond automating email. Here are three tips for using automation in …

Taking a PaaS on Mobile App Development

June 18, 2014

Platform-as-a-service (PaaS) technologies can help companies reduce mobile app development times and costs, according to a new survey.

Salesforce Beefs up Desk.com Customer Support Software

June 17, 2014

An agent console that centralizes customer support information is one of the new features in the latest iteration of Salesforce's Desk.com …

Implementing iBeacons? Watch Out for 5 'Gotchas'

June 16, 2014

While iBeacons technology has lots of interesting use cases, enterprises should be aware of five deployment 'gotchas.'

Badgeville Targets Online Communities with Gamification Software

June 11, 2014

Badgeville for Communities offers out-of-the-box integration with popular community and collaboration platforms including Yammer, Jive and …

Pegasystems Gains Co-browsing Tech by Acquiring Startup

June 10, 2014

Pegasystems plans to add Firefly co-browsing technology to customer service and sales applications.

Analyzing Microsoft-Salesforce Match-up

June 5, 2014

Both Microsoft and Salesforce will benefit from partnership, analysts say. More important, so will customers.