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CRM: July 2014

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for July 2014

Pipeliner CRM Updates App with Gmail Integration, More

July 30, 2014

Integration with Gmail and Box are among 40 new or improved features in Pipeliner CRM's flagship application.

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don't

July 18, 2014

Metrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however.

Genesys to Put IBM's Watson to Work

July 9, 2014

Customer satisfaction is the focus as Genesys integrates IBM's Watson with its Customer Experience Platform.

5 Tips for Boosting Enterprise Software Adoption

July 3, 2014

Enterprise apps that satisfy every business requirement can fail if end users do not adopt them. Icreon Tech CEO Himanshu Sareen offers …