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CRM: October 2014

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for October 2014

Birst Analytics App Unifies Marketing Data

Birst says its solution helps companies integrate all of their marketing data, with the aim of producing a more complete view of customers.

Startup Spotlight: Attentive.ly Puts Social to Work

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top …

Zoho Tightens CRM Integration for Unified Customer Experience

Zoho's latest CRM release integrates marketing, sales and support software and adds new Web analytics and social capabilities.

Big Data Analytics Needs a Code of Ethics

With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical …

Salesforce Revamps Sales, Service Apps

Salesforce is rebranding its Sales and Service Clouds and adding a slew of new features to both to align them more closely with its …

CRM Integration More Important than a Pretty Interface

CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?