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CRM: October 2014

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for October 2014

Birst Analytics App Unifies Marketing Data

October 31, 2014

Birst says its solution helps companies integrate all of their marketing data, with the aim of producing a more complete view of customers.

Startup Spotlight: Attentive.ly Puts Social to Work

October 23, 2014

With its roots in helping nonprofits leverage social media, Attentive.ly helps companies identify and deepen relationships with their top …

Zoho Tightens CRM Integration for Unified Customer Experience

October 9, 2014

Zoho's latest CRM release integrates marketing, sales and support software and adds new Web analytics and social capabilities.

Big Data Analytics Needs a Code of Ethics

October 8, 2014

With Big Data analytics offering the ability to create highly detailed consumer profiles, experts say companies must consider the ethical …

Salesforce Revamps Sales, Service Apps

October 7, 2014

Salesforce is rebranding its Sales and Service Clouds and adding a slew of new features to both to align them more closely with its …

CRM Integration More Important than a Pretty Interface

October 3, 2014

CRM vendors are striving to improve their software's user interface. But are they neglecting data integration?