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CRM: October 2015

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for October 2015

Bringing Home the Beacon

'Companies are getting beacons out there as fast as they can,' says president of Location Based Marketing Association. What can we learn …

Speedier Data Analysis Focus of Attensity's DiscoverNow

Text analytics provider Attensity offers an integration with Informatica and integration of social channels such as Twitter for a more …

9 CRM Trends to Watch

CRM is the fastest-growing enterprise application. Not surprisingly, the market is seeing some significant changes, which we highlight here.

How Beacons Can Enhance CRM

Beacon technology has yet to take off in a big way, though it can help companies get closer to customers. Analyze beacon data and connect it …