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CRM: January 2016

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for January 2016

8 Marketing Automation Best Practices

Aligning marketing automation with a content strategy is just one recommended marketing automation best practice.

Should Chief Digital Officer Lead Digital Transformation?

Companies ahead of the digital curve are more likely than their peers to have at least two C-level executives leading digital transformation …

Marketing Automation's Star Is Rising

Unifying sales and marketing functions is a key marketing automation trend.