9 CRM Trends to Watch: Page 2
Big CRM Vendors Get Bigger
CRM giants expanded their market share last year through acquisitions. Gartner believes this trend will continue.
"We saw market consolidation continue and price wars started quickly, as large vendors fought to keep their installed base from moving to other vendors and to stop the descent of their maintenance revenue," said Joanne Correia, an analyst at Gartner.
In-House CRM Is Out
Gartner sees a growing tendency for CRM to be deployed as a service, rather than as in-house applications. In 2014, SaaS accounted for almost half of CRM software sales. Correia said its ease of deployment and faster ROI makes SaaS an attractive alternative to modernizing legacy systems and implementing new on-premise applications.
Drew Robb is a freelance writer specializing in technology and engineering. Currently living in Florida, he is originally from Scotland, where he received a degree in geology and geography from the University of Strathclyde. He is the author of Server Disk Management in a Windows Environment (CRC Press).