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Jamcracker, Make Executive Decisions

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Posted May 17, 2002 By Staff     Feedback

The application services aggregator and the Web-based CRM leader announce new president and CFO, respectively.

Jamcracker and are two pioneers of the ASP industry, but neither company has spent much time looking back lately as they gear up for the next wave in the evolution of software-as-a-service. This week, both companies announced changes to their executive management teams as they position themselves for the future., a San Francisco-based provider of Web-native customer relationship management (CRM) software, today announced that Steve Cakebread will join the company's management team as chief financial officer (CFO).

Cakebread's 25-year career includes stints with Silicon Graphics, Hewlett-Packard and, most recently, Autodesk, where he served as CFO.

"As we continue to scale the organization, we are excited to have Steve join our management team and help move to the next level," said Marc Benioff, chairman, president and CEO of "His extensive senior management experience will be a strategic advantage to as we execute on our mission of delivering software as a service."

"I believe that the model of delivering enterprise software solutions online is one of the most important business paradigm shifts to occur in the last decade," said Cakebread. "As a new member of the senior management team, I can leverage my business and financial experience with years of IT knowledge to help drive innovative new ways for customers to take advantage of this technology."

On Wednesday, Jamcracker, a Cupertino, Calif.-based Web applications and services aggregator, announced the promotion of Todd Johnson to president. Johnson — who has been serving as the company's senior vice president, Jamcracker Platform — will continue to be responsible for all day-to-day operations of the company including sales, alliances, product development, engineering, marketing and service delivery.

Prior to Jamcracker, Johnson was vice president of worldwide marketing at BackWeb, where he was responsible for the company's product marketing, branding, global awareness and marketing communications operations. Prior to joining BackWeb, Johnson was senior vice president, server solutions at Silicon Graphics. Johnson also spent seven years at Hewlett-Packard in marketing and operations positions.

In addition to Johnson's promotion, Jamcracker also announced the promotion of Mark Kettering to vice president of sales and the hiring of Kim Orumchian as vice president of marketing and product development.

Kettering, previously with the company's Northwest sales office, will focus on direct sales and indirect channels organizations. He has held executive sales positions with Rhythms Netconnections, Cambridge Technology Partners, Sense8 Corp., Oracle Corp., Digital Equipment Corp. and AT&T Information Systems.

Orumchian, the co-founder and former executive vice president of product development of FatBrain, will oversee Jamcracker's engineering, testing, IT, QA, product development and management functions for the company.

"Todd and Mark have been invaluable in Jamcracker's evolution. Their continued dedication to ensuring our technology enables our customers to easily access, manage, integrate and support a variety of Web-enabled applications from any source," said K. B. Chandrasekhar, Jamcracker's chairman and CEO. "We're thrilled to have Kim on board to direct our product management, which will help our customers enter the Web services market quickly." and Jamcracker are both listed by ASPnews as Top 50 companies.

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