Free CRM for Everyone!
What would you pay for a Web-based CRM application? How about nothing? A San Francisco-based startup is offering its service for free. The catch: it's advertising-driven.There may be no such thing as a free lunch, but, by golly, there is free customer relationship management (CRM) software. Starting yesterday, you can sign up for the gratis service at FreeCRM.com.
The catch is that after the first of the year you will have to put up with advertisements. For the rest of 2003, the site is ad-free while CRM ASP, the San Francisco-based company that developed FreeCRM.com, builds up enough page views to attract advertising agencies, the company's CEO Eric Stone said.
Stone said the targeted customers are small businesses of two to 100 people. "Other guys are going after the enterprise," he said, referring to efforts by Salesforce.com, Salesnet and NetSuite to sell into the Fortune 1000. "I'm the polar opposite. I want the real estate agency down the street."
The Web-based application offers contact management, sales lead automation and follow up, task tracking, trouble ticket tracking, call automation, e-mail campaigns and document management, reports and analysis, among other features. You are limited to 5 MB of storage in your document repository (where you would store Word, PowerPoint or PDF files, for example), though you can enter an unlimited among of contacts. "You can have as many records as you want, you can have a million of them," Stone said. FreeCRM.com lets you import data from Outlook, Act!, Gold Mine or other contact management and sales automation application.
FreeCRM.com is hardly the first Web-based business to try to make a go of it as a free, advertising-driven service. Stone maintains it's a good business model, one he describes it as "tried and true." Perhaps, but the company isn't betting that is can live by advertising alone -- companies such as Intranets.com and FreeDrive would agree the free life is a difficult one. FreeCRM.com also offers a Professional Version for $9.95 per month. With that you get 100 MB of document storage, no advertisements and live support.
Stone said the company will also offer vertical applications for the real estate and insurance industries this spring. He said the company will layer industry-specific workflow and other best practices features based on those industries. The company this summer plans to offer "application devices" that customers can install behind their firewalls, Stone said. "Basically, we pack everything on a server and ship it to the customer."
The application servers are "100 percent Linux and we use Dell as our hardware OEM," Stone said. The price for a one CPU-based server is $9,995 and a two-CPU system is $14,995. CRM ASP can manage the server remotely or the customer can manage it and use CRM ASP for telephone support as needed.
CRM ASP is privately funded, Stone said, with 14 employees and offices in London as well as San Francisco. Whether the company succeeds remains to be seen, but you can't say it never gave you anything.