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Salesforce COO Takes Top Job at CacheLogic

By Larry Barrett     Feedback

Phill Robinson heads home to lead a Web start-up.

Salesforce.com COO Phill Robinson bid adieu to the on-demand business software firm Monday to become CEO at CacheLogic, a UK-based online content delivery network  company.

Robinson, a 20-year software industry veteran, joined Salesforce.com in 2003 and served in a variety of executive management roles, including senior vice president of marketing, chief marketing officer and COO for sales and distribution.

The move represents a homecoming for Robinson who, prior to working out of Salesforce.com's San Francisco office for the past two years, spent the bulk of his career in the UK working his way up the ranks for enterprise software giants Oracle  , Sybase and Siebel Systems.

"We made a decision as a family to come back to the UK, and I'm really excited about this opportunity," Robinson told internetnews.com. "Throughout my career, I've identified the characteristics of early-stage companies that we're going to be successful, and I believe I've also found that here at CacheLogic."

In November, George Hu replaced Robinson as Salesforce.com's CMO. In an e-mail to internetnews.com a company spokesman wrote that "the duties of the COO of sales and distribution have been distributed among other executives" adding "we wish Phill the best in his new endeavor."

Founded in 2004, CacheLogic specializes in the online distribution of large blocks of digital media assets such as movies, games, audio files and software downloads. The company employs less than 70 people compared to more than 2,000 at Salesforce.com.

"I'm no stranger to small companies," he said. "I was one of only four people who started the Siebel group in Europe. People working at large companies don't often think about the early days. But there were some."

This article was originally published on August 8, 2007
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