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Lead Liaison Introduces New Lead Generation Solution

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Posted July 6, 2010 By EnterpriseAppsToday.com Staff     Feedback

The new lead generation and marketing automation solution serves marketing and sales teams in organizations of all sizes.

Lead Liaison has recently announced availability of its on-demand real-time lead generation and marketing automation offering. As mentioned in this news release, the company's real-time lead scoring and sales force automation system bridges marketing and sales teams together while enhancing sales and marketing awareness, readiness and efficiency. The company also claims that Lead Liaison reduces cost of sales and increases revenue growth by enabling teams to better generate, qualify, prioritize, manage and nurture leads.


"Lead Liaison, which can be fully integrated with Salesforce.com and runs on Amazon’s cloud network, is built to bridge disconnects between sales and marketing teams. For example, new marketing channels such as social media are powerful, but often underutilized when leads are not properly captured and qualified. “Our Sales team always complained that Marketing didn’t provide enough qualified leads, now we have no complaints” said Steve Bardocz, President of Savance, an early customer of Lead Liaison. Lead Liaison’s proprietary platform captures a broad range of leads from B2B websites and marketing campaigns, wraps each one in qualifying business intelligence, and immediately delivers these to sales personnel – all fully automated, and all in real time."

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