TreeHouse Adds Support for Oracle's Web CRM Software
The company's demand generation solution now integrates with Oracle CRM On Demand.
"This integration gives Oracle CRM On Demand customers access to demand generation and marketing automation capabilities that leverage the strength of their Oracle system," according to RFPConnect. "Joint customers will be able to better manage leads and campaigns, as well as gain insight into program ROI."
"Having TreeHouse's Marketing View demand generation system integrated with our Oracle CRM On Demand system has been extremely beneficial," says SGI chief marketing officer George Skaff. "We can generate leads, immediately qualify or nurture them, then pass them on to our salespeople or partners in real time. The integration also gives our marketing team adequate ROI reporting on each campaign regardless of the lead source."